How To Create SEO-Optimized Content

Worried about what makes one content rank more than the other? Here are a few but important guides on how to create SEO-Optimized content.

Here we get insights. Addressing some of these concerns in your article can help you satisfy readers and rank well.

Now, scroll down, and we’ll see these related keywords highlighted in gray. These are additional clues for you.

Guess what? You just did “keyword research.” (If you’re new to keyword research, check out this helpful beginner’s guide.)

One final thing to remember about keyword research; some keywords are easier to rank for than others.

Use a keyword research tool like Ubersuggest or Ahrefs that displays a rating (from easy to hard) for keywords.

Pro-tip: Choose long-tail keywords. They’re easier to rank for.

#2: Understand the Real Value of Content Marketing

Savvy brands use content to solve problems and provide opportunities for their target audience.

But marketing novices often focus on the wrong goal: views. Views don’t equal sales and revenue, though.

When you understand the value of content marketing done well, you’ll understand why you don’t need lots of views to make money.

Consider a fictitious company that has a single product that costs $500. Which article below is doing better?

Article 2 is the clear winner, even though it has fewer views.

This sort of comparison is understood and acted on by successful businesses.

To the degree that you understand the problems your target audience is trying to solve and help them do that, your sales and revenue will increase.

business.

• Create “versus” articles based on keywords that target your competitors’ brand names. Examples are: “Geico vs Progressive” or “Gravity Forms vs WPForms.”
• Consider including a comparison table so visitors can compare quickly. But keep it limited: too many features in a table can overwhelm viewers.
• You can also make your article a “triple versus.” Example: “PandaDoc vs Docusign vs SignHouse”

The point of triple-versus article is to get your brand showing up in searches for your competitors. Like this.

#6: Commit to the Unsexy Fundamentals

We attribute a lot of our success to consistent, disciplined SEO.

One of the best ways to be consistent is to use a checklist. In our practice, the All in One SEO (AIOSEO) plugin serves as our checklist.

In editing mode, here’s what a WordPress page looks like with the All in One SEO (AIOSEO) settings on the right side.

Notice that there’s an overall score for the page. We routinely push that score up in 5 minutes by acting on the plugin’s recommendations.

Would you like to learn more about how this works? Check out this article.

All in One SEO (AIOSEO) is an established plugin with thousands of 5-star reviews on WordPress.org. It’s currently used by over 3 million sites.

And when you use the plugin, you’ll get access to their support team of world-class engineers.

#7: Add Internal Links

Adding internal links to your content is one of the most powerful (and overlooked) SEO tactics.

Google learns which of your pages are most important based on how many internal links are pointing to them.

Want your conversion and product pages to rank higher? Try adding more internal links to them.

Also: did you know that most newly-published articles are orphan pages? Adding 1 or more internal links to them can help them get more traffic.

We use All in One SEO’s Link Assistant, available in the Pro version, to do routine internal link-building.

Don’t underestimate the power of setting aside 15 minutes a month to add internal links to your site.

Learn more about link building.

Bonus Tips

• While you’re improving your SEO, learn how to generate leads.
• Explore using pillar articles to plan content and build your authority.

What’s Next?

We hope this post gives you a useful overview of SEO secrets that set the pros apart from novices.

Next, explore the connection between backlinks and big money and learn how avoid SEO scams.